top of page

BRANDING PROCESS

There is more to building a brand than simply crafting a logo. A brand incorporates values, culture, promises, colors, architecture, vocabulary, logos, traditions, and so much more. Through the S.H.A.R.P. Branding Method, you will discover and sharpen your identity and begin to infuse your brand into every touch point imaginable.

Get in Touch
IMG_7812_edited.jpg

SH- SEARCH HOLISTICALLY:

  • Collect quantitative and qualitative data 

  • Interview stakeholders who impact the brand 

  • Review current marketing materials and strategies 

  • Explore competitors' marketing strategies, messaging, and differentiating factors 

  • Understand the target audience 

  • Collect current industry trends and research 

Brand Strategy

A - ANALYZE:

  • Synthesize and aggregate the data

  • Discover patterns, gaps, trends, threats, and opportunities

  • Formulate initial brand attributes, personality, and a positioning platform

  • Develop conclusions based on data and insight

Team Meeting

R - RECALIBRATE:

  • Present research findings

  • Provide initial visual and messaging brand concepts

  • Offer strategic recommendations

  • Gather additional insight from decision makers 

Utah Tech Logo.png

P - PERFECT:

  • Finalize the brand

  • Craft brand pillars, promises, positioning statement, story, key messages, personality, and linguistics 

  • Generate brand style guide 

  • Produce visual assets including logos, fonts, and taglines where necessary

bottom of page