WORK
Dr. Sharp has received some of the nation's most prestigious branding awards including the Utah Business "Sales & Marketer of the Year," the Public Relations Society of America's "Silver Anvil of Excellence," the EDMAwards "Best of Show," an AVA Digital Awards "Platinum Award for Video Production," a MarCom "Platinum Award for Web Marketing," a SIAAwards "Best in Show," and multiple Telly Awards. From video production, branding standards, logo design, facility branding, and more, Sharp Brand Management can facilitate all of your branding needs.
UNITED ATHLETIC CONFERENCE
Sharp Brand Management created the brand for the NCAA's newest Division I football conference, the United Conference. With less than three months to create the brand from the ground up, Sharp Brand Management worked with the WAC and the ASUN Conferences along with ten colleges and athletic departments across the nation to create the UAC and have it ready for kick off.
ALEX BOYE VIDEO
Content is king in today's social media crazed world. Understanding the power of viral-worthy content, Dr. Sharp was the executive producer and creative force behind Alex Boye's viral video "A Million Dreams" featuring Dixie State University, which has been viewed over one million times.
MINT CONSTRUCTION
Mint Construction was a new construction company quickly making a name for itself. However, as their company grew, their brand needed to be solidified and controlled. After just a few meetings, Sharp Brand Management created a branding guide which now is the driving force behind their decisions, organizational culture, and marketing strategies.
OMNIACARE
OMNIACARE was the region's highest rated home health agency, but their outdated brand was not reflective of their reputation and services. After applying the S.H.A.R.P. Branding Method, the company emerged with a new name, look, and voice worthy of their work and allowed the company expand into new states and regions.
"CARE"
Through our research, we discovered the word that best represented the practices and culture of OmniaCare was the word "care," which became the foundation for the entire brand.
LOGO
The logo was designed to pay homage to the sun of southern Nevada, the letter "C" for their tagline "The Meaning of Care", and the letter "O" for Omnia, which means all encompassing care.
CULTURE
The new brand motivated OmniaCare management to update every aspect of the organization from uniform standards to how employees answered the phone, creating a consistent and impactful brand.
UTAH TECH UNIVERSITY
Collegiate rebranding is widely known as a near impossible task for marketing professionals. After all, alumni place their alma mater insignias on their homes, cars, and even their bodies, making changes extremely difficult and emotional. After several rebranding failures, then Dixie State University hired Dr. Sharp to rebrand both the athletic mascot and the institutional name which became one of the most visible, complex, and difficult rebrands in Utah's history.
Dr. Sharp created a rebranding process so successful that it is now the model for higher education rebrands nationwide. Dr. Sharp has written case studies and presented this process for Athletic Management Magazine, the American Association of Colleges, and the National Council for Public Relations and Marketing, the Public Relations Society of America, the Chamber of Commerce, and many more.
UTAH TECH UNIVERSITY REBRAND
PROVENLAW
ProvenLaw has been one of the area's most experienced trust, estate, and tax law firms; however, its former brand did little to differentiate its services and help the firm stand out among its competitors. Now ProvenLaw enjoys an intentional, strategic, and focused brand with a new name, tagline, and messaging to match its experience and services.
MEDLITE ID
MedLite ID was a medical device start-up company with an innovative new product. Sharp Brand Management worked to create a complete brand that matched the personality, values, and goals of the organization.
NEW LOGO
